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Stet Blog

Since its inception in the 1980s, the IWOC monthly newsletter, Stet, has featured helpful news, tips, and information for IWOC members and the entire Chicagoland freelance writing community—including previews and recaps of IWOC meetings and events, book and service/software reviews, and advice for developing and sustaining business as an independent writer. As of January 2018, the standard monthly newsletter format has been replaced with the blog format contained on this page, which allows articles to be posted in a more timely fashion. 

Whether or not you're a member of IWOC, we invite your contributions. Our only criteria are writing quality and the usefulness of the information to writers. IWOC reserves the right to gently edit submissions. For information regarding submissions, contact the Stet editor.

ViSIT THE Stet ARCHIVES

Over the years, the Stet delivery format has evolved from snail-mailed paper copy to emailed PDF/HTML file to site-hosted, aggregated blog. Stet issues in PDF/HTML and aggregated-blog format from 2002 to 2017 are available for viewing in our archives.

  • To view PDF/HTML issues of Stet (published from 2002 to 2015), click here.
  • To view Stet in its aggregated-blog format (published from 2016 to 2017), click here.

  • 29 Jan 2021 1:22 PM | Sarah Klose (Administrator)

    When did websites come into being? Twenty years ago? Probably earlier. (I’m too lazy to DuckDuckGo right now.) But like Haagen-Dazs’s chocolate-covered coffee ice cream bars, it’s hard to imagine life without them. For independent writers such as we, it’s as essential as owning a computer. So how is your website? First, do you have one? If so, what does it say about you to the rest of the world 24/7/365? Does it reflect your best you, your best work? Despite this promotional tool having been around for decades, the response was overwhelming when I asked members to send me their questions in advance of our upcoming February 9th meeting. Apparently, there’s still a lot to untangle here.

    Believe it or not, there are some who will argue vehemently that websites aren’t the end-all-be-all to succeeding in business. Certainly not! After all, you can have a great website, but once you land an assignment, will you deliver the goods? So, there is that. And true, there are numerous other ways to reach out to prospective clients. If you’re a go-getter, a wiz at networking, cold-calling, handing out biz cards, etc., all the more power to you! True, too, there are other quite excellent ways to get your work “out there” that could be an additional arrow in your quiver – such as contently.com (which, btw, is a website, albeit a shared one!) But to quote Captain Obvious here, not having a website dedicated to you and only you is like tap dancing in bunny slippers. Who will hear you? Is that the best way to demonstrate your talents? And what kind of impression would that make?

    Your website is not only your face to the world. It is your voice. Yes, ultimately, viewers will make a beeline to your “portfolio” page, but usually, clients want to know something more. Your overall philosophy. How you work. How you solve problems. Do you come across as someone who reflects their culture, their personality. Over all, would your website reflect someone they’d even want to work with?

    Taking all this into consideration is why we are very excited about our special 2-hour February meeting, “Building Your Website: Hire a Designer or DIY?” The first hour will star Dawn Verbrigghe, CEO & Founder of Jottful, a website design company that builds and manages websites for small businesses and entrepreneurs. The second hour will feature Dorka Kardos-Latif, Online Marketing Manager of copyfolio, a DIY website builder specializing in creating sites especially for writers.

    Attend the first hour, the second – or both. Either way, whatever the sticking points that may have stopped you from building or improving your website, these two engaging web experts will detangle them all, freeing you to create one of the hardest working promotional tools you can possibly own.

    -- Laura Stigler

  • 29 Jan 2021 1:20 PM | Anonymous

    Back in 1991, February 7th fell on a Thursday. That morning, the phone rang in my tiny studio apartment in Lakeview. I likely snatched the receiver before the second ring. In that halcyon age, freelance writing assignments were dispensed by phone.

    The voice on the other end of the line announced itself as that of Judy Hevrdejs, then editor of the Chicago Tribune's Tempo Northwest section. Would I be interested in writing an article about an upscale billiards parlor newly opened in Schaumburg?

    Would I!

    It'd be my very first gig for the World's Greatest Newspaper, even if it were for a regional section read only in the Northwest 'burbs. I asked Judy to forward details asap. Why recall in February 2021 the moments leading up to that assignment 30 years ago this month?

    It was the last time I was without work.

    In a business notorious for feast-or-famine cycles, I've since always had at least one assignment, and more often a baker's dozen. So, you're asking, how does a guy of very average intelligence and talent – okay, okay, below average – manage to stay consistently employed for three decades in one of earth's most difficult professional fields? Answer: Fairly early on, I stumbled over a few keys to success. I share them with you here.

    • Join the team. Freelance clients don't want to hire antagonists. They want people pulling in the same direction. Convince your editor or client you've got her best interests top of mind, and she's likely to keep you on speed dial.
    • Embrace professionalism. People who hire writers are all too familiar with scribes who simply aren't professional. So show up on time, file clean copy not on deadline but the day before, and act, speak and dress professionally. You'll stand out from the hordes clinging to amateur status.
    • Seek relationships. You've got a choice between building big fees and building relationships. Choose the latter. Freelancing is easier if you've got four or six or 10 great relationships with regular clients or editors who call on you weekly or monthly. Steadily hitting singles and doubles is better than swinging for fences in this game.
    • Always prospect. After I started writing for the Tribune, I figured I had it made. The paper sucked up freelance like the 1990s' leading vacuum, the Oreck®. Then came the Internet, and newspapers' decline. I'd joined IWOC as an insurance policy, and it paid off with clients who called more often as Tribune editors began calling less.
    • Expect no hosannas. Editors and clients aren't going to toss bouquets and shout your praises from rooftops. Doing so would only invite demands for more cash. So look not for love or admiration but steady work from clients. Start earning regularly as a freelancer and you'll merit the greatest respect of all. Your own.

    • That's about all on this 30th anniversary of my last morning that dawned gig-free. But, you ask, what of that very first article that saw me lurking around a pool hall? Click here. Not a very auspicious beginning, I admit. But even Minnesota Fats had to start somewhere.

      - Jeff Steele


      Photo: Jeff Steele with legendary Chicago photographer Art Shay, 

      American Writers Museum, Fall 2017. (Photo credit: Laura Stigler).


  • 03 Jan 2021 1:39 PM | Anonymous

    Yes, it’s that time of year again. When we all make our resolutions, set up goals with every intention to carry them out. But do we? It the case of writers, how many of us have projects that have been wallowing in limbo for what seems like ages? At our last meeting of notorious 2020, we had a spectacular Zoom presentation by IWOC member Scott Winterroth, entitled “Make 2021 Your Most Creative Year Ever.” If you missed it, do try and catch the podcast on our Members Resource Page. The tips are inspiring, invaluable and innumerable. But as Scott likes to say, even picking up just one tip could make a huge difference in achieving those goals. Here’s one I’d like to share, personalized in the way I applied it. It has to do with baby steps:

    For several years, my husband Ken had suggested I write a one-woman show about my songwriting experiences. What? The idea frightened the wits out of me. I’ve never written a play before. So, I conveniently tucked the idea away in my brain cells – but not so deeply that it didn’t keep gnawing through. Then, out of the blue, in July of 2018, I thought, “Wait a minute. If I can just write one page a day – that’s it! Just one page! – in 30 days, I’d have a play! The next day, I started it. One page. That alone seemed like a tremendous feat. I felt I was on my way. On the 2nd day, I wrote the 2nd page. I continued this, sometimes writing more than one page per day, until at the end of the month, what do ya know. I had an 80-minute one-woman show: “Nashville Notes: The Diary of a Mad Songwriter.”

    To me, the accomplishment was startling. Even more so when I realized that Lao Tzu, the Chinese Wisdom Warrior whom I happened to quote in my play, was (unbeknownst to me at the time) also the originator of a different famous quote which embodied the very principle that guided me to the finish line: “The journey of a thousand miles begins with a single step.”

    It’s such a beautiful concept. It makes the biggest challenges – the ones we shy away from, the ones that riddle us with self-doubt – all suddenly seem so doable. It is kind and understanding. It empathizes with our fears, but gently reminds us that anything is possible. And cajoles us, in bite-sized increments, into getting through it. Before you know it, you’re standing on top of the mountain, looking back at all the steps you climbed. Remarkable.

    As we stand at the threshold of a new and hopeful year, I wish you all the courage and confidence in taking that first step towards your goal. It might be the scariest step. But once taken, funny how the rest will miraculously follow.

    Happy, Healthy, Safe & Prosperous 2021, everyone!

    P.S. If you have any experiences in achieving your goals, please click the 3 dots next to the headline to leave a comment!

    - Laura Stigler

  • 01 Nov 2020 3:52 PM | Anonymous

    It may be an obvious axiom, but I’ll say it anyway. “Everything you read...was written by a writer.” Yes, I made that up. But prove me otherwise! Think of it: behind virtually every written word is a journalist. Or a copywriter. A technical writer. A storywriter. A ghostwriter. I won’t go on. You get it. The other day I was walking past a darkened mansion bedecked in Halloween finery – skeletons waving to passers-by, spiders the size of volleyballs – and on its door swung a sign that, instead of saying, “Sorry, we’re closed,” it read “Sorry, we’re dead.” Had to chuckle. Someone wrote that! So, what does that tell you? That from books to blogs to funny little signs, there's always a need for writers. Of all kinds. I will now present the evidence...

    Have you been to our newest web page in Member Resources yet? The one entitled “Job Search Resources”? Take a quick look now and then come back. Listed are 35+ job sites, which we continue to update. (Last update: today!) Most of those sites represent hundreds, if not thousands of freelance and full-time opportunities for writers of nearly every discipline. A deep pool of work awaits. Now it’s just a matter of diving down, fishing around and reeling it in. “But,” you lament, “sometimes I'll come across a great job op -- for full time! I'm a freelancer!” Or, “I will not work for diddly-squat!” So glad you brought that up. Here are a few trade secrets for overcoming those ostensible obstacles:

    1) Don’t summarily dismiss the full-time postings – even if you’re a dyed-in-the-wool freelancer. No, you don’t want to work full time, but what you can say in your cover letter is that you’ll pinch hit until a full-timer is found. Stress the benefits for the employer, such as: They don’t have to pay your health benefits, sick or vacation days. And that they only need to pay you for the hours you work. You’ll be saving them money while providing superlative service. Then you “wow” them with your samples. Personally, I’ve done this and it has turned into some lengthy – and fantastically fun gigs.

    2) If the job sounds ideal but the pay stinks, consider applying anyway. Now, now. I’m not talking about working for what seems to be the going rate in India – 10¢ an hour. Of course, you shouldn’t. But what if it’s for considerably less than your normal rate? Word has it that on Fivrr.com (one of the most popular freelance job sites), if you first take a gig that pays less, and you do a stellar job, you will establish yourself as a dependable talent and start garnering positive reviews, which can then lead to much more lucrative jobs. This has been the exact experience of an always-working fellow IWOC-er.

    3) Say, “Yes.” Surely you’ve heard of stories like: Actor tries out for an audition. Is asked if he’s ever done any horseback riding. Never mind that the only experience in riding anything close to a horse was on a merry-go-round at a local carnival. He answers, “Yes,” inwardly figuring he has a modicum of athleticism, so he’ll learn. No big whoop. He gets the part. Surreptitiously takes lessons. And ends up riding like a cowboy.

    The point is, being offered a type of assignment in which you’ve no experience is no excuse to not take it. Never wrote a press release? Google a “how to” and learn the format. Never wrote on the subject of motorcycles, let alone ride one? If you’re a writer, you’re probably curious by nature. Your ability to learn new things is in your DNA. You would get a kick out of researching. Talking to motorcycle buffs. (They’re a fun bunch!) So next time, should a prospective client ask if you’ve ever written a website, a white paper -- or about horseback riding, don’t say “neigh.” Say, “Yea.” You could do it. By doing so, you’ll be fattening your portfolio, increasing your income, building your confidence, opening yourself up to more job opportunities and adding to your value as a writer.

    I could think of several more secrets, but perhaps for another posting. In the meantime, a great place to start is by checking out “Job Search Resources.” Pick some sites that appeal and, where requested, fill out your profile – lots of these sites will feed tailor-made job openings right to your email’s inbox.

    The jobs are out there. Go get ‘em.

    - Laura Stigler

  • 11 Oct 2020 2:26 PM | Anonymous

    In terms of privacy, the only thing that’s safe to say is that nobody’s safe. If you so much as glance at a YouTube video, peek at a website, have a website, subscribe to anything online or even simply “like” something – boom! You’ve just given away a part of yourself. Your habits, your information – it’s all out there, and most aggravatingly, you’re now prone to be a victim of scams. Such as the one that was raised at our September Roundtable meeting – which triggered other scam stories.

    One member – let’s call him Brian -- confessed that he was contacted for what seemed like a fabulous writing assignment from Biogen -- a perfectly legitimate biotechnology company. Problem was, the “assignment” wasn’t really from Biogen. After going through hoops filling out forms and providing some pretty private information, big red flags starting waving. It had to do with the "client" needing Brian to deposit money in a bank account. (Sorry, can’t recall the details, but you get the picture.) Fortunately, Brian then ceased all communication and suffered no real harm – other than wasted time and remorse for having been so trusting.*

    How did this all happen? Could have been that the member’s email was “scraped” – a process where spammers obtain email lists from other spammers. If your email is on the net, you’re vulnerable. Now think of all the places where you’ve entered your email, hm? Let’s just say, lots. So I’d like to offer a few security tips, some from personal experience, some from what I’ve heard. While they aren’t guaranteed to keep you scam-proof, hopefully they could help prevent such occurrences.

    1. When providing your email address, replace the @ with “at”. ” So it looks like: “Alice at gmail.com” I’ve even seen: “Alice at gmail dot com” Looks illiterate, but supposedly these obfuscations have some degree of success in foiling the scrapers. One drawback is that it may be annoying to business prospects. So this method is up to you. Click here to get more opinions on it.

    2. Sender’s email is weird. Whether it’s seemingly from a prospective client, your bank, credit card company or any company you may have dealt with, if the sender is telling you to click on a link, DON’T! DON’T CLICK ON ANY LINKS. Look at the sender’s email address. It’s not Kosher if the address is totally different from the company it claims it’s from. For instance...

    I received an email supposedly from my email provider, with their logo in the message area. Looked good! But uh-oh. They told me that my account “is about to be disconnected, so CLICK HERE TO REACTIVATE!!!” Their email address had nothing to do with my provider’s name. So, I immediately marked it as spam and trashed it.

    3. But even if the email does have the “correct” name, it often can include some nonsensical figures, such as in the Biogen email, which was followed with a grouping of odd letters after the word “Biogen.” A dead giveaway. That being the case, trash it immediately or relegate it to “Junk.” You can also block suspicious emails.

    4. What if the email does look totally legit? Closely examine the message area. It might look like a genuine logo or banner. But there’s most ALWAYS a tell. Misspellings. Grammatical errors. Odd wording. Case in point: Normally I get alerts from USPS when a package is being delivered. The other day I got a so-called alert from tracking@usps.net. That email address sure looks like it was from USPS, no? But the legitimate alerts are always from “auto-reply@usps.com” (Note: not “.net”) Also, within the message, “USPS” was written as “Usps.” Again, dead giveaway. Plus, the info in the message was unlike the usual messaging. Into “Junk” it went.

    These are just a few of the warning signs that when not heeded, can open you up to computer viruses and worse if you click on the link they so desperately urge you to do. Be vigilant. The best rule of thumb is: Don’t click on anything or respond to anything that looks the slightest bit suspicious. Check it out by Googling. (*Google “Biogen scam” and it will come right up.) Or simply call the company that supposedly sent you the email. If it’s legit – or not – it’s safe to say, they’ll tell you so.

    - Laura Stigler

  • 28 Aug 2020 3:47 PM | Anonymous

    Well, the year sure started out good. But as we’re all well aware, the world took a drastic turn, as did many of our lives. As an organization, IWOC braced itself, faced the challenges swept in by COVID-19, and has been able to stay afloat and ride this wild wave. We plan to do so until we can safely be brought to shore and carry on as normally as we ever have.

    Whether it was before, during and will be after the pandemic cloud passes, IWOC’s course has remained steady, mapping the ways for members to get more work, including offering programs and information to help them improve upon or learn new skills designed to increase their own marketability to potential clients. Without skipping a beat, we took our programs from the Gratz Center to Zoom, adapting to these unprecedented times with unprecedented programs to help buoy up members not only professionally, but personally. From the onset of the virus we also provided easy access to numerous links to resources so that our members can stay afloat financially. (These links remain posted on our General Resources page.)

    To recap the year’s happenings:

    The show must go on – even while sheltering in place!

    Program Chair Jeff Steele and his stalwart Committee of Vladimire Herard and Betsy Storm have continued to bring in programs that both informed and entertained. Members who missed any can download the podcasts on our Member Resource page and relive such info- and advice-packed gems as: What They Wish They Knew Then, Life in the Freelance Lane, Tech Tools for Writers, Blogging for Bigger Bucks, Growing Your Business Through Podcasting, Building and Preserving Your Brand in COVID-19 Times, Business Survival Kit, The Bushido Code: 7 Simple Secrets to a Happier, Healthier Life, and Stay Current on Ever-Changing LinkedIn.

    And now that we have a Zoom account, the program possibilities will be virtually endless.

    Uniting with our long-lost sister, Independent Writers of Southern California

    When IWOSC President Gary Young proposed an affiliation between IWOC and IWOSC, there was no hesitation. We said, “I do.” Since June, we’ve been opening up our programs to each other’s memberships, and it has enriched the offerings of both organizations. Thus far, we were able to sit in on – for free – four of IWOSC’s Zoom webinars: How to Write Query Letters & Proposals, The Art of the Personal Essay, Learn to Zoom and an Online Conversation with Distinguished Author T.C. Boyle.

    There’s more to plan but all I can say is, the honeymoon is not over! We’ve only just begun.

    Events of Interest. We’re not the only ones who put on outstanding programs. We also informed IWOC members about these world class events:

    Promoting our members. Proud of their breaking news and accomplishments, horns were tooted for:

    • Alicia Dale’s appointment as a Book Reviewer by the Nonfiction Author’s Association
    • Tephra Miriam’s co-chairing of Organization Development’s Role in Building Racial Equity
    • Francesca Peppiatt’s winning the Edgewater People’s Choice Award for her one-person show, “Life and Times of a Hopeful Romantic”
    • Jeff Steele’s guest appearance on “HearSay with Cathy Lewis,” a radio talk show on NPR affiliate WHRV in Norfolk, VA
    • Tom Thorson’s release of his debut novel, Heirs Apparent, A Malcom Winters Mystery
    • David Anthony Witter’s publication of Oldest Chicago, Second Edition

    Promoting our authors

    Last Spring, we got wind of #IndieApril, a new Twitter trend that promoted independently published authors. What a great way to promote IWOC member authors! And so we did, spreading word amongst our 1000+ contacts via e-blasts and our social media platforms for: Cindy Bertram, Adela Crandell Durkee, Tephra Miriam, Kathryn Occhipinti, Karen Sandrick, Jennifer Worrell, and Joseph Wycoff.

    Perks in the works:

    • 10% Referral Reward. New Board Member Anne Hagerty had a splendid idea: Reward members with a 10% discount on their next membership renewal when they bring in a new member. Bring in several members within a year? Get an additional 10% discount for each. Details have to be worked out, but it will be a fine way to act as “IWOC Ambassador,” where you can help fellow freelance writers discover and reap the benefits of IWOC, and be nicely rewarded in return.
    • Association of Publishers for Special Sales (www.bookapss.org) This promising perk was brought to our attention. We need to do a bit more research on it, but if IWOC signs on as a partner, our members get to join for a substantial discount, and get tons of perks in return – whether or not they are book authors. Check out what would be in it for you at http://pro.bookapss.org/join-application

    Oh, what a year it was. Challenging for sure. But, also, pleasantly surprising in what we were able to accomplish, including establishing affiliations and technological skills that ended up expanding IWOC in unforeseen positive ways. We actually were able to safely navigate a sea of adversity. With a watchful eye on the horizon, we fully expect to be heading towards calmer waters and sunnier days.

    Land ho!

    - Laura Stigler

  • 02 Aug 2020 5:44 PM | Anonymous

    New blood, that is..

    Yes, it’s that time of year when we’re scouting for members who would like to serve IWOC by serving on the Board of Directors. As of this writing, five of our current Board Members have been generous enough to volunteer for another term. I am grateful, as they each are great “donors” to the well-being of our organization. Yet we’re thirsting for more. To continue serving its members in the best ways possible, we need an infusion of new people who can inject fresh ideas that will keep IWOC strong, relevant and vibrant. Now and into the future.

    So spill: Are you willing to run? Or know someone who might be? Nominate them – or even better, nominate yourself!

    Here are the data to enter into your decision-making:

    • To qualify as a candidate, having been an IWOC member for at least one year is preferred, but not mandated. Appreciating the value in IWOC and having the desire and viable ideas to make it even better are what matter most.
    • Serving on the Board is not an onerous task. We meet for just one hour on the 2nd Tuesday of every month right before our monthly program. However, during COVID we've been meeting (for one hour) at 1:00pm on Zoom, which we'll continue to do until we can resume in-person meetings.
    • We have lots of laughs. Some disagreements. Such is the price of democracy. But the result is a satisfying sense of accomplishment towards the goal of creating a better IWOC.
    • Most importantly, you’ll be able to have a real influence on how IWOC can help boost everyone’s writing career – including your own.

    Since 1981, IWOC has been playing a unique and vital role devoted to helping independent writers succeed. This is your opportunity to actively help morph IWOC into your vision of how it can best serves its members. Come join the Board. In doing so, I can almost guarantee one more benefit: You’ll find yourself growing in positive, unexpected ways. To my surprise, I know I did.

    I seriously hope you give it a shot.

    Note: Please send your nominations to the Nominating Committee – either Brent Brotineb, Betsy Storm or myself -- by Friday, August 14. Questions? Contact me!

    - Laura Stigler

  • 05 Jul 2020 12:48 PM | Anonymous

    Bet most of you never knew IWOC even had a sister. Guess what. We do! She lives out on the West Coast – L.A. to be exact. Her name? Independent Writers of Southern California. IWOSC, I was told, was born in 1982, having been inspired by the formation of IWOC. How flattering is that! Well the other day, I was minding my own business (literally), when a surprise email came through...

    It was from IWOSC President Gary Young, introducing himself and reacquainting me with IWOSC. Gary also mentioned he was impressed with our website...and suggested we form some kind of alliance. How could I refuse? Flattery will get you everywhere!

    Gary made the first move, inviting IWOC members to IWOSC’s 6/29 webinar for a discount. I accepted that gracious invite and it was passed along to our members as an “Event of Interest.” That proposal got us to thinking that perhaps we can exchange more of our orgs’ various offerings. We decided to consult our respective Board of Directors and then compare notes.

    In an impromptu IWOC Board meeting, here are some of the initial ideas we came up with that we will bring to the table:

    1. Program Exchange:

     While IWOC and IWOSC programs have occasionally covered the same topics, more often than not, both orgs offer different types of programs that would surely be of significant interest to both sides. As long as we’re all still Zooming during these challenging COVID times, wouldn’t it be beneficial to invite each other’s members to those Zoom webinars at no cost -- simply as a gesture of good will? We think so! Once in-person meetings resume, we can then offer the podcasts of each other’s meetings for a discount. Or for free, should members of one org join the other.

    2. Discount Memberships: 

    Speaking of joining, why not offer mutual memberships at a discount? With open access to each other’s resources, imagine the extra knowledge, information and networking ops we could all reap!

    3. Guest Blogger/Columnist:

    IWOC produces a monthly blog. IWOSC produces a monthly newsletter. Let’s allow IWOC-ers and IWOSC-ers contribute to one another’s news organs. What a great way to help members enhance their profile, expand their audience – even raise their SEO ranking!

    That’s just a start. As of this writing, much remains to be discussed amongst ourselves and with IWOSC. But the potential for enriching our members’ careers, networking opportunities and educational growth is tremendous.

    We all are looking forward to seeing how this can progress. To paraphrase one of moviedom’s classic last lines, “This could be the beginning of a beautiful relationship.”

    P.S. Check out IWOSC’s website. You’ll be equally impressed.

    - Laura Stigler

  • 03 Jun 2020 6:10 PM | Anonymous

    Well my friends, looks like we’ll have to hold off on the huggin’ and high-fivin’ until September. Just got word from the higher ups at Fourth Presbyterian (no, not that Higher Up) that all public meetings at the Gratz Center are cancelled until then. Disappointing, to be sure. Along with the people, I miss lunging at the snack table and plunging my bare hands into bowls of salty popcorn. Ah, the good old days! But adjust we must. So, for the next couple of months, our meetings will be held via Zoom.

    That being the case, and with reports of thousands of people contracting a strain of what has been identified as zoomus fatigueocci (Zoom Fatigue), I’d like to lay out a few guidelines to help make the Zoom experience a bit less painful for all of us:

    1. Wear Pants Just in case you have to get up and fetch a cup of coffee or let the dog out. Please. We don’t want to see what we don’t want to see. The horror!

    2. Put yourself on mute. The incessant barking of that aforementioned dog can get pretty grating. Same goes for a barking spouse or whoever you happen to be living with. But what if you have something to say that will contribute to the conversation? Great question. Yes, then it is completely safe to unmute and speak your piece. When your exchange peters out, however, revert to mute.

    3. As Babs Streisand will tell you, lighting is everything. Don’t be sitting in a darkened room like you’re holding a séance. Nor have a lamp so bright it looks as if a poltergeist hacked into the meeting. Natural light is best. But if that’s not possible, try and arrange a lighting source that will make you look as lovely as Babs. (This goes for men, too.)

    4. Nostrils aren’t the most pleasant things to look at. Position your device – laptop, mobile, etc. – at a respectable angle. Straightforward at about eye-level is ideal. And you don’t have to lean in so close to your screen that it begins to feel invasive. Trust me. We see you! A bit of social distancing here -- say, one to two feet – is advisable. Try to simulate a real-life encounter as much as possible.

    5. Remember: You are on camera at all times. Things you generally wouldn’t do in public – checking to see if your deodorant is still working, licking dinner plates, etc. – are definite no-no’s. Again, we see you! Should you need to engage in such practices, click the Stop Video icon. Then Start once you’re decent.

    Those are all the guidelines I have for now. I loathe rushing summer, but hopefully, September will be here soon enough. And life can get back to some semblance of normalcy.

    Miss you all. Looking forward to seeing you at our next Zoom meetings, but especially, in person.

    High five!

    - Laura Stigler

  • 05 May 2020 12:01 PM | Anonymous

    COVID-19 news has been inescapable. Taking up every inch of content online, in print, on TV, radio. Everywhere. Understandably so. But we made it through April. And in addition to the lilacs about to bloom, there are glimmers of hope starting to resume. At IWOC, we’re making sure of that.

    Good News Item #1: We know that in the last month, many of us have experienced a downturn in our business. So, we’ve assembled a toolbox of ready-to-implement tips to help you keep your business afloat as we ease out of these challenging circumstances...and beyond. Members will be invited to partake in our Zoom Webinar, “Business Survival Kit,” taking place on Tuesday, May 12 at 6:00pm – the time of our usual monthly meetings, just to maintain some semblance of normalcy! We will be welcoming participants to share their tips as well.

    Good News Item #2: Because we’ve acquired the skills to hold meetings via Zoom, we now have the capability to conduct programs featuring speakers from across the country – and maybe the world! At any time throughout the year! Big dreams. Now made possible.

    Good News Item #3: A few weeks ago, Membership Chair Alicia Dale approached me with an idea: There’s been a recently hatched Twitter trend called #IndieApril. Its purpose: to promote independently published authors. So, hey! why not promote IWOC’s Indie Authors? We sure have a lot of them! And that’s what we did. In the last week of April, on Social Media and in e-blasts, we spread the word about IWOC member authors Cindy Bertram, Adela Crandell Durkee, Tephra Miriam, Kathryn Occhipinti, Karen Sandrick, Jennifer Worrell and Joseph Wycoff. The response has been overwhelming, bringing awareness of these talented writers and their works to our over 1000 contacts – and more! But the best news is the book purchases that are being reported back. Author! Author!

    Good News Item #4: For our June 9 Zoom program, we’ve nabbed John Godoy as our featured speaker. John is a professional growth coach, whose dual Japanese/American heritage has inspired him to devise “The Bushido Code” – 7 core principles based on ancient Samurai philosophy. Obviously, this won’t be your typical “business-y” meeting. But it will provide you with a foundation of thought that is affirmative, uplifting and that could only benefit the well-being of you and your business. Your spirits will be buoyed by the end of John’s talk. Mine were. Just the cure for these challenging times.

    And that, my friends, is the Good News for today. May it continue and get better and better in all of your lives from this day forward.

    See you soon by Zoom!

    - Laura Stigler

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