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IWOC Meeting - Direct Mail Marketing

  • 08 Apr 2014
  • 5:00 PM - 7:00 PM
  • Gratz Center (Room 4G), 126 E. Chestnut Street, Chicago

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IWOC Meeting

Direct Mail Marketing

Join us as IWOC member Brent Brotine and Laurel Johnson share their insights regarding the world of direct mail marketing, including:

  • Different types of direct mail work, from sales letters and product mailings to email campaigns and targeted web landing pages
  • What constitutes good direct response copy
  • Where the jobs are in the field
  • How to break into the field
  • What separates direct response advertising from other forms of advertising
  • How direct response writers use measured results to constantly refine and improve their efforts
  • What skills you should emphasize when seeking assignments
  • What the typical pay rates are for direct response projects

This promises to be a highly informative evening that will leave attendees breathless as they survey the lucrative landscape of direct mail marketing. Don't miss it!

Networking, with snacks and beverages, begins at 5:00 p.m., followed by the program at 6:00 p.m.

The meeting is free for IWOC members. Non-members pay $10 with online preregistration and payment or $15 at the door.

All attendees are welcome to join IWOC members at a buy-your-own dinner at a nearby restaurant after the meeting.

Meeting Location

IWOC monthly meetings are held in Room 4G at the Gratz Center, 126 E. Chestnut Street, adjacent to the historic Fourth Presbyterian Church (see map, below).

Discounted parking after 5:00pm is available (with validation coupon available at the meeting) at 900 N. Michigan Avenue.


View Gratz Center in a larger map

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