Chicago Women in Publishing
Writing for the Web:
What Content Marketing Is and Why You Need to Know
Please join Chicago Women in Publishing (CWIP) on November 19 for our program on content marketing. If you’re not sure what the term means, think of content marketing as copywriting for the next generation.
Anyone can create a blog and post on it, so how do you distinguish yourself in the feeds of your friends, colleagues, and industry professionals? If you’re just dipping your toes in these murky waters, where do you start? If you’re experienced in creating traditional web content, how can you translate that experience into copywriting for the Internet?
Content marketing expert Andy Crestodina will give the rundown on the ins and outs of content marketing, so you can be a pro at writing for the web. He’ll cover:
• What exactly is content marketing? Is this stuff new?
• Which marketing channels are involved in content marketing?
• How do you find the topics that will connect with an audience?
• How is writing for web different?
• How do search engines work?
Bonus: Andy will also share a few tricks for managing social media.
Don’t miss your chance to learn how to create cutting-edge content for today’s digital world!
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