Working with Writers
When you hire a professional writer, you help to ensure that your writing project will be both efficient and successful. To enhance the prospects for its success, it is important to think of the writer as a skilled partner whose judgment should be given weight in all writing-related matters and who deserves clear explanations of required changes and acknowledgment of successful execution.
To produce top-quality results, the client and writer should adhere to professional standards of business practice and should communicate clearly with each other from the start. The nature of their communication can be thought of in two contexts—process and content.
"Process" refers to the mechanics of the business relationship between the client and writer. It typically includes matters such as:
"Content" is the substance of the writing project—the actual worded material created by the writer. Whether the project involves a brochure, user guide, article, or speech, its ultimate success requires attention to the following content elements:
An experienced writer understands the importance of these elements and can work with the client to ensure that the final product meets all of its requirements and that it meshes with other aspects of the project, including its visual presentation. And by using the elements as a framework for discussion, the client and writer can provide themselves with clear guidance as they evaluate, discuss, and revise the work.
In any writing project, the client and the writer share a common goal—to convey the message of the written material to its audience. To do so most effectively, they must both have a clear understanding of the goals and requirements of the project, and their lines of communication must be kept open at every stage so that they can develop a relationship of trust and cooperation.
By thinking of the writer as a team member, rather than a hired hand, and integrating him or her into the project as completely as possible, from concept to completion, the client can help ensure the success of the writing project and maximize the investment in the writer.